The following is a short video I came across on Twitter which is a bit of a strange mix of hip music with stories of violence told by children.
The coastal city of Recife in Brazil is home to 1.5 million people and is soon to become a World Cup host city. It is also home to hundreds of homeless children living on the streets, exposed to drugs, gangs, prostitution and violence.
NGO Grupo Ruas e Praças is a non-for-profit organization which promotes the empowerment of children and adolescents living in the streets of Recife. Using tailored arts and cultural projects the NGO helps to install a sense of self-determination and gives the children love and support to help them build positive lives off the streets.
This film, created by Klaus Thymann and Nicolas Jayr from BBH London, aims at raising awareness to the situation and encourage support to organisations such as Ruas e Praças, who fight every day to improve the future of Brazilian street kids. It also gives the audience a chance to see those children in a different light — capturing their courage, talents and genuine dreams.
The project was part of the T.I.E. initiative (www.theinternationalexchange.co.uk), a social enterprise that brings together the world of communications and NGOs in developing countries.
To help and support, visit: